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This web page firstandmain.com had the following in the homepage, "Welcome to First and Main! Since 1993, our goal has been to create imaginative, sumptuously soft plush characters with the versatility and value endorsed by our retail partners." Our analyzers saw that the website stated " Attention to detail in the facial expressions, special features,and textured materials has been our trademark." The Website also said " We hope you enjoy our brand new items! Thank you for your patronage. Let us customize a T-shirt or sweatshirt to promote a specific event, special occassion, your school or even your town!." The website's header had Wholesale as the most important optimized keyword. It is followed by Plush, Plush Toys, and Stuffed Animal which isn't as highly ranked as Wholesale. The next words firstandmain.com used was Customized Plush. Bear was included but could not be understood by search parsers.